This home store was born in early 2021 in honor of an important person in the family named after of the sun.

 

To rescue the meaning and essence of its name, a concept for the store identity and name was created. The name Saulé comes from the Baltic culture and a mythological legend of a goddess, thanks to this legend her name became popular and now it is how the sun is called daily.

 

For this family, Saulé is their new guide, light and strength to get ahead. Conquering this with a home store brand with the purpose of illuminating every corner of your home.

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For the logo we used a sans serif contrast typography to give a fresh look to the brand.  As a secondary typography we used a serif one to make a great balance and connect to the ancient baltic legends.

 

For the emblem we created an abstraction of the sun with 4 lines representing each member of the family and how the sun is in the middle of them. 

 

In order to make an elegant brand we maintained a grayscale palette with a bright accent in orange, a color that represents a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth.

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We generate a solution that combines a powerful meaning for the client with a graphic contemporary aesthetic that sells and give status in the furniture and home store brands.

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